About the Project
Client: JARS NWA
Industry: Real Estate Investment / Home Buying
Website: jarsnwa.com
Project Overview
Created a mission-driven website for JARS NWA, a locally owned real estate investment company that buys houses in Northwest Arkansas. The site powerfully communicates the company’s dual purpose: providing quick, honest solutions for homeowners who need to sell while creating affordable housing opportunities for those often overlooked by traditional options.
Key Features Implemented
- Clear Value Proposition: Prominent messaging focused on fast home sales (“Get an offer and sell in a matter of days”) regardless of property condition
- Mission-Focused Storytelling: Compelling narrative about founder Justin’s personal experience with housing barriers as a former felon, creating authentic connection with the target audience
- Community Impact Messaging: Strong emphasis on locally owned operations, neighborhood revitalization, and providing second-chance housing opportunities
- Trust-Building Copy: Transparent communication about their process, values, and commitment to honest, fair solutions for homeowners in difficult situations
- Inclusive Positioning: Clear statement that housing should be available “no matter their background,” directly addressing potential clients who face discrimination
Target Audience
Primary: Homeowners in Northwest Arkansas needing to sell quickly due to financial hardship, property condition issues, or life circumstances
Secondary: Individuals and families seeking affordable housing, particularly those with criminal records or other barriers to traditional housing
Project Outcome
The website successfully positions JARS NWA as more than a typical “we buy houses” company—it establishes them as a mission-driven organization committed to community strengthening and providing fresh starts. The authentic storytelling and clear social mission differentiates them in a crowded market while building trust with vulnerable populations who often face skepticism from traditional real estate companies.