About the Project
Client: Hope Family Church NWA
Industry: Church / Religious Organization
Website: hopefamilychurch.us
Project Overview
Developed a welcoming, purpose-driven website for Hope Family Church, a diverse, growing congregation located in Rogers, Arkansas. The site effectively communicates their three-fold mission—helping people to know God, live in community, and make a difference—while creating clear pathways for both newcomers and regular attendees to engage with church life.
Key Features Implemented
- Welcoming First Impression: Warm, inclusive homepage messaging specifically designed to make both area newcomers and church newcomers feel immediately welcomed
- Clear Mission Communication: Prominent display of their threefold purpose (know God, live in community, make a difference) that provides clarity about what the church stands for
- Visitor Information Hub: Dedicated resources to help first-time visitors know what to expect, with a “Let us know you’re coming” feature to make their first visit great
- Small Groups Platform: Information about community groups that meet at various locations and times throughout the week, emphasizing prayer, support, and spiritual growth
- Service Details: Clear presentation of Sunday service time (10am) and location (203 S. Promenade Blvd, Rogers, AR 72758)
- About Section: Church story, beliefs, and staff introductions to help visitors understand the church’s foundation and leadership
- Mission Integration: Content highlighting their passion for “reaching people with the gospel of hope” and their commitment to diversity
- Global Impact Showcase: Integration of international missions work (Zambia Project) demonstrating their “make a difference” value in action
Target Audience
Primary: Northwest Arkansas residents searching for a church home, particularly those new to the area seeking community connection
Secondary: Current members looking for information about small groups, events, and ways to serve
Tertiary: People interested in a diverse, mission-focused church that values both local community and global impact
Strategic Positioning
Hope Family Church distinguishes itself through three key differentiators: explicit commitment to diversity in a growing region, emphasis on authentic community through small groups, and a clear mission framework (know God, live in community, make a difference) that goes beyond just Sunday attendance. The “gospel of hope” messaging provides both theological grounding and accessible, positive framing for seekers.
Project Outcome
The website successfully positions Hope Family Church as an accessible, purpose-driven congregation that welcomes people from all backgrounds. The emphasis on being “new to NWA or new to this church” directly addresses the reality of Northwest Arkansas’s rapid population growth, making the church relevant to area newcomers seeking community. The clear three-part mission provides memorable messaging that differentiates them from other churches while the small groups emphasis demonstrates commitment to genuine relationship-building beyond Sunday services.
The site effectively balances welcoming newcomers (first visit resources, “You Are Welcome!” messaging) with engaging current members (small groups, mission work, beliefs and staff information). The integration of international missions (Zambia) demonstrates that “making a difference” extends beyond local impact, appealing to those seeking a globally-minded congregation.