About the Project
Client: Engage NWA
Industry: Nonprofit / Community Development / DEI Initiative
Website: engagenwa.org
Project Overview
Developed a comprehensive website for Engage NWA, a regional initiative launched in 2013 as a joint venture between The Jones Trust and the Northwest Arkansas Council. The site serves as the digital hub for their mission to build an inclusive and robust region where every resident matters and thrives, fostering belonging across Northwest Arkansas’s rapidly diversifying population.
Key Features Implemented
- Clear Mission Communication: Compelling presentation of their vision for “Building an Inclusive Region” with emphasis on nurturing roots, embracing community involvement, and celebrating diverse cultures
- Multilingual Welcome: Inclusive greeting in multiple languages (English, Spanish, Marshallese) reflecting the region’s linguistic diversity
- Regional Impact Metrics: Data visualization showcasing the region’s growth (daily population increase) and diversity (languages spoken in NWA schools)
- Welcoming Week NWA Platform: Comprehensive information about their flagship annual initiative celebrating regional diversity with 60+ partners and 85+ events
- About/History Section: Detailed organizational timeline from 2013 founding through 2020 NWA Leadership Pledge and current Belonging & Bridging initiatives
- Team Showcase: Professional profiles of leadership including Executive Director Margot Priest and strategic consultants with backgrounds in international development and social justice
- Programs & Initiatives Overview: Clear presentation of DEI training, immersive learning experiences, cultural celebrations, and leadership development opportunities
- Community Partnership Messaging: Strong emphasis on cross-sector collaboration with business, government, and community leaders
- News & Stories Integration: Platform for sharing stories, events, and news shaping the region’s inclusive growth
Target Audience
Primary: Regional business, government, and nonprofit leaders seeking DEI resources and partnership opportunities
Secondary: New and longtime Northwest Arkansas residents looking for ways to connect with diverse communities and contribute to regional inclusion
Tertiary: Organizations serving diverse populations (Hispanic/LatinX, Marshallese, immigrant communities) seeking support and collaboration
Strategic Context
Engage NWA addresses a critical regional need: Northwest Arkansas is experiencing rapid growth and diversification, with multiple languages spoken in schools and significant daily population increases. The organization serves as the convener bringing together diverse stakeholders to ensure this growth creates belonging for everyone—from longtime residents to newcomers, from corporate leaders to grassroots organizations.
Project Outcome
The website successfully positions Engage NWA as the central coordinating force for inclusion efforts across Northwest Arkansas. The clean, accessible design reflects their commitment to welcoming everyone, while the comprehensive content demonstrates the breadth and depth of their work—from DEI training and the NWA Leadership Pledge to Welcoming Week NWA’s 85+ annual events. The site effectively communicates that community doesn’t just happen—it requires intentional nurturing through strategic initiatives, cross-sector collaboration, and sustained commitment to equity and belonging.
By showcasing their history (founded 2013), leadership expertise, philanthropic backing, and measurable regional impact, the website builds credibility with both potential partners and community members. The multilingual elements and emphasis on cultural celebration demonstrate authentic commitment to the diverse communities they serve.