About the Project
Client: 99 Balloons
Project Type: Program Documentary / Relationship Story
Project Overview
Produced a day-in-the-life documentary video following a friend and advocate pairing in 99 Balloons’ bEfriend program, capturing the authentic relationship and impact of their one-on-one connection.
Value Delivered
- Program Model Clarity: Shows exactly how the bEfriend program works through real relationship moments rather than abstract descriptions
- Volunteer Inspiration: Demonstrates the accessible, meaningful nature of advocacy—encouraging new volunteer recruitment
- Donor Impact Visualization: Makes the intangible value of friendship and support visible and emotionally resonant for funders
- Dual Storytelling: Highlights benefits for both the family receiving support and the volunteer giving it, showing mutual transformation
- Fundraising Asset: Compelling content for events, campaigns, and grant applications that need proof of relational impact
- Authentic Testimony: Real moments carry more weight than scripted testimonials for building trust and credibility
Project Outcome
The video humanizes what could otherwise sound abstract (“friendship program”) by showing the actual lived experience of connection, support, and belonging. For potential volunteers, it removes intimidation by showing what advocacy really looks like in practice. For donors, it demonstrates that investment creates sustained, personal relationships—not just transactional services—making the case for long-term support of a program that changes lives through the simple, profound gift of showing up.