About the Project
Client: 99 Balloons
Project Type: Program Documentary / Fundraiser Video
Project Overview
Produced a day-in-the-life documentary video showcasing 99 Balloons’ rEcess program, created specifically for their Night of 99 annual fundraiser event.
Value Delivered
- Tangible Impact Demonstration: Shows donors exactly where their money goes and the real-life difference the program makes for families
- Emotional Connection: Authentic footage of children and families experiencing the program creates powerful donor motivation beyond statistics
- Program Credibility: Professional documentation validates the quality and professionalism of 99 Balloons’ services
- Fundraising Tool: Compelling visual case for support during the critical fundraising appeal moment at Night of 99
- Volunteer Recruitment: Showcases the meaningful, rewarding nature of involvement with the organization
- Evergreen Marketing Asset: Reusable content for grant applications, social media, website, and ongoing donor communications
Project Outcome
The video transforms abstract program descriptions into visceral, relatable moments that drive giving decisions. By showing the joy, care, and community happening in rEcess, the video makes the case that donations don’t just fund a program—they create belonging and respite for families navigating extraordinary challenges. For the Night of 99 fundraiser, this becomes the emotional centerpiece that moves attendees from interest to action, directly impacting funds raised and mission sustainability.