About the Project
Client: Centerton Family Eyecare
Industry: Optometry / Vision Care
Website: centertonfamilyeyecare.com
Project Overview
Developed a comprehensive website for Centerton Family Eyecare, an established optometry practice serving Centerton and surrounding Arkansas communities since 2005. The site effectively communicates their full range of vision care services while emphasizing their family-focused, personalized approach to eye health for patients of all ages.
Key Features Implemented
- Comprehensive Service Showcase: Detailed presentation of core services including comprehensive eye exams, contact lens fittings, pediatric eye exams (including special needs), and myopia management programs
- Advanced Technology Messaging: Emphasis on state-of-the-art diagnostic equipment and modern treatment options to build confidence in quality of care
- Family & Pediatric Focus: Child-friendly language and specialized pediatric care messaging, highlighting their expertise with young patients and commitment to making visits positive experiences
- Clear Practice Information: Easy-to-find location, hours, and contact details (phone, fax, email) for seamless appointment scheduling
- Professional Credentials: Display of experienced optometry team (Dr. Kayton Coffee, Dr. Jacob Dufour, Dr. Megan Petty, Dr. Regan Petty) to establish trust
- Vision Source Affiliation: Integration of Vision Source membership to leverage network credibility
- Specialized Programs: Dedicated focus on myopia management with multiple treatment options (specialty lenses, eye drops, lifestyle recommendations)
Target Audience
Primary: Families in Centerton and surrounding Northwest Arkansas communities seeking comprehensive eye care
Secondary: Parents of children with vision concerns, including special needs; adults requiring specialized contact fittings; patients concerned about myopia progression
Project Outcome
The website successfully positions Centerton Family Eyecare as a trusted, established practice (since 2005) that combines personalized care with advanced technology. The strong emphasis on pediatric services and family-friendly approach differentiates them in the local market, while the comprehensive service offerings appeal to patients seeking a long-term vision care partner. The clear presentation of specialized services like myopia management demonstrates their commitment to preventative care and staying current with optometry advancements.