Your website should be working for your mission, not against it.
But after 10 years of building websites for churches, nonprofits, and purpose-driven businesses, I've seen the same problems over and over again. Good organizations with important missions, struggling because their websites confuse visitors, load too slowly, or simply don't communicate what they actually do.
It breaks my heart every time.
The Problem Is Real
I've seen churches lose donations because of slow or clunky giving pages. I've seen nonprofits lose donations because people never even made it to their giving page. Why? They had no idea the organization did and didn't know what they were supporting.
This isn't unusual. I see organizations every week that are:
- Invisible on Google because of basic SEO mistakes
- Losing visitors because their sites load too slowly
- Confusing people with unclear navigation
- Writing copy that sounds like a corporate press release instead of a conversation
- Making simple tasks like finding contact information unnecessarily difficult
The frustrating part? Most of these problems are completely fixable.
Why I Created This Guide
I could keep building websites for individual organizations one at a time. But I realized I could help more people by sharing what I've learned over the past decade.
That's why I created "Why Your Website Isn't Converting (And the 7 Fixes That Actually Work)."
This isn't a theoretical guide written by someone who's never worked with real organizations. It's practical advice based on numerous real projects with churches, nonprofits, and redemptive businesses.
What You'll Find Inside
The guide covers the seven most common website problems I encounter:
1. Being invisible to Google because of broken SEO basics that take 20 minutes to fix
2. Slow loading speeds that send people away before they even see your content
3. Copy that sounds robotic instead of human and relatable
4. Overcomplicated design that confuses visitors instead of guiding them
5. Too much or too little content that overwhelms or underwhelms your audience
6. Navigation that feels like a maze instead of a clear path forward
7. Websites that exist in isolation instead of connecting to your broader presence
Each section includes a quick reality check you can do right now, followed by step-by-step instructions to fix the problem. No technical degree required.
This Isn't About Me
What's the catch you ask? There isn't one. I genuinely want you to succeed, whether we ever work together or not. I'm sharing it because I believe your mission matters too much to be hidden behind a broken website.
Whether you're feeding families, helping people find hope, building redemptive businesses, or serving your community in any other way, you deserve digital tools that actually support your work.
Small Changes, Big Impact
The best part about these fixes? Most of them don't require starting over or spending thousands of dollars.
I've seen organizations increase their online engagement by 40% just by simplifying their navigation. I've watched nonprofits double their volunteer signups by making it clearer how people can get involved. I've seen churches welcome dozens of new families just by fixing their service times page.
Small changes, thoughtfully implemented, can make a huge difference.
Get Your Copy
Your website should be your hardest-working team member, building trust and sharing your message even while you sleep.
If it's not doing that right now, this guide can help.
It takes about 20 minutes to read and could save you months of frustration.
Your mission is too important for a website that doesn't work. Let's fix that.
What's Next?
After you download the guide, I'd love to hear which of the seven issues resonated most with you. Just reply to the welcome email and let me know. I read every message and often respond with additional tips specific to your situation.
And if you want someone to take a look at your homepage and give you personalized recommendations, I offer free video audits where I walk through your site and share specific suggestions. Just mention it when you reply.
Your work matters. Your website should help people discover that.
